Facebook and the data it produces can increase web search for a assortment of reasons. One reason belongs to recommendations or reviews, even if they're in general. People can say bad and the good things about experiences they have with music, places, films, new bands, cuisine, etc. This takes place naturally on a regular basis. These details depending on FB people you're friends with (and know whether you trust or care about their opinion) It can supply a great deal of relevance to a query. One other reason is photographs. Wonder how nice it might be to see photos from your friends show up for relevant queries. Let's say you want to take a getaway. You could web search for pictures of Bali on the search engines and find some beautiful shots no doubt. How nice would it be to visit your friends' honeymoon pictures in Google?
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